Attending and organizing trade exhibitions, CME, conferences and meetings.
2. Incumbent Will be responsible for marketing medical Tests and services to hospitals, clinics and Doctors.
3. Organizing appointments and meetings with community and hospital-based healthcare staff.
• Prepare annual, quarterly and monthly marketing plans in line with the broad objectives.
• Prepare monthly ATL & BTL plan (Leaflets, Camps, Canopy activities, Outdoor, Radio, etc) for PAN India level
• Manage execution of all ATL, BTL plans PAN India and monitor the same on weekly/monthly basis.
• Retail store branding as per defined guidelines
• ROI tracking of all activities (Plan Vs Acv) on weekly/monthly basis
• Co-ordination with Business Partners and Sales team for inputs and deliveries.